What it is:
- Prabhala Teertham is a centuries‑old tradition in the Konaseema region, observed on the third day of the Sankranti festival (Kanuma day) in the coconut groves near the Godavari River. The Hans India+1
- Villages carry large decorated floats (“Prabhalu”) representing the eleven Rudras (celebrated forms of Lord Shiva) in a grand procession through paddy‑fields and waterways, eventually immersing them in the river or water‑body. Reddit+2The New Indian Express+2
- It has been celebrated for over 400 years in the region. The Hans India+1
Where & when:
- In many mandals of the Konaseema district: e.g., Madanapalli, Gollavilli, Vadaparru (Uppalaguptam mandal), Ambajipeta mandal villages etc. The Hans India+1
- The festival occurs during Sankranti season, particularly on Kanuma (the cattle‑and‑harvest day) of the multi‑day Sankranti celebration. Konaseema District+1
Significance & atmosphere:
- It’s both religious and cultural: it honours Shiva’s Rudras but also marks local agrarian traditions, gratitude for harvest, and village community spirit.
- Processions are vibrant: decorated floats, energetic carriers, big village participation, and immersion in water creates a visually and spiritually rich experience.
- For visitors: It’s a chance to witness a unique local tradition beyond the major temple festivals — one deeply rooted in village life and the delta environment.
Tips if you plan to attend:
- Timing: On or around Kanuma day of Sankranti (mid‑January). Arrive early to get good vantage for the procession/immersion.
- Location: Find out which village or mandal is hosting the event this year (villages rotate/participate). Jagganathota is one known location.
- Photography & safety: Carry a camera but be prepared for muddy fields, water crossings, and large crowds. Good shoes, modest attire.
- Respect local customs: These floats/rituals are sacred for the villagers; maintain respectful distance and ask permission if you wish to film closely.